Data automation with dollars on the line: Forecasting 7-figure deals with Hex, dbt & Hightouch

Your CCO slacks you at 9pm. A multi-million-dollar account is underperforming, and your quarter’s churn goal is on the line. But what does underperforming mean? Who decided? And why are you only just hearing about it now? It’s your job to answer all of those questions—before tomorrow morning. In his session, Adam Whitaker (Bluecore) shares how his team compeltely redesigned their customer retention and reporting programs with a new way to build reliable deal forecasts, automate operations and alerting, and swap opaque health scores for real-time actual/projection comparisons.